provide the appropriate resources for promotional channels. So, Herbert Hainer mentioned "channel rectification", it is worth attention. In fact, in 2009, Adidas has implemented a major organizational change, the original vertical organizational structure, transformed into a cross-functional, cross-brand (Adidas and Reebok) of the new architecture, which separate brand and sales functions, global sales personally supervised by the Herbert Hainer. The most critical is that Adidas sales department is divided into "distributors" (wholesales) and the "retail" (retail), and the establishment of a retail business leadership Adidas new team, including dedicated Location of "real estate team." In the annual report, the explanation is made by Adidas this: Since 2002, Adidas has 2,212 retail stores global Retro jordans for sale phase (including Adidas and Reebok) of the company, from this perspective, "the company has evolved into a significant retail capabilities Companies ", while retail is considered its future development" strategic business. " From a financial point of view, 2009 distribution business gross margin was 41.6%, while retail gross margin is as high as 58.6%. When Adidas in a more radical approach to develop its own retail business, said "channel rectification" imperative. 2009 Adidas global distribution business decreased by 9%, but retail business is an increase of 7%; which is particularly typical Chinese market, in 2009, Adidas distribution business in China fell 20 percent, while retail business jumped 57%, regardless of decline or increase in both Adidas highest in the world. Due to the large Chi cheap jordans for sale mens nese market, regional differences, and the network has not yet entered a stable period of competition, if Adidas continues to advance its global weight of self-operated retail business, which may continue to affect its rate of expansion in Greater China. However, in the long-term advocate "light asset management" of sports products industry, and gradually the control terminal, allow the company "re-up" Adidas-style attempt, worthy of attention.releases heat wave
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